Beyond Human

Branding System

Objective:

Design a brand for a Crossfit gym that aims to go the distance.

Solution:

With the project identity based on movement, I created a logo that consists of intense energy with a solid sturdiness to lead the eye. The use of a sans-serif typography presents information precisely and clearly, accompanied by a color palette that creates contrast and a sense of modernity.

Keywords:

Art Direction, Designer, Collateral, Print Design, Identity