Empanadas Coco

Branding

Objective:

Design a brand for a traditional and delicious family owned Mexican dessert company, Empanadas Coco.

Solution:

Identity of this brand is based on the essence of a Mexican kitchen with elements inspired by traditional Mexican symbols. The symbol of the flower is being used to express freshness, sweetness, and dignity. Flowers are a very common image in a Mexican kitchen, often seen on aprons, tablecloths, tiles and more. I created a logo that draws inspiration from cross-stitched quilts that have been passed down through generations by the family grandmother. Empanadas Coco’s identity reflects the warm, vibrant, and welcoming nature of Grandma Coco’s kitchen.

Keywords:

Art Direction, Designer, Collateral, Print Design, Identity, Packaging