Jardín Feliz

Branding System

Objective:

Jardín Feliz is Mexico based cannabis company that wants to bring back fun to an industry saturated by pharmaceutical look-a-likes.

Solution:

For Jardín Feliz, I was tasked with creating a brand that would effectively convey the carefree, celebratory nature of marijuana culture. Through my design efforts, I developed a simple but emotive logo that is easily recognizable and memorable. Additionally, I selected a color palette that is both bright and energetic, while also serving to distinguish the various cannabis strains offered by the brand. The typography used throughout the branding materials was carefully chosen to mimic the qualities of traditional street signs found in Mexico, adding an authentic, cultural touch to the overall aesthetic. The brand identity I created for Jardín Feliz reflects the unique spirit of the brand and effectively communicates its message to its target audience