Vincue autos template

Website Design

Objective:

Create a visually attractive website template for a car dealership that effectively communicate a luxury lifestyle.

Solution:

For this design I utilized a minimal color palette to cultivate a sense of sophistication and confidence in the overall aesthetic. The typography selected, a combination of Serif and Sans Serif Swear Display and Neue Haas Grotesk, was carefully chosen to evoke a timeless, classic feel. The user experience (UX) of the website was a priority, with the focus on narrating the brand's story rather than solely emphasizing sales. This understated approach was emphasized through the use of subdued motion graphics, designed to be unobtrusive and not detract from the brand's message.