tohi

Graphic Design, Photography, Videography

Objective:

As the lead designer at Tohi, a female-founded wellness brand that specializes in antioxidant-based consumer products, I was responsible for developing and executing engaging content across multiple channels including social media, web, and print. Collaborating closely with our content strategist, I worked to create content that aligned with our brand vision and effectively communicated our message to our target audience. Additionally, I served as the brand's photographer and videographer, overseeing all aspects of photography and videography production including planning, shooting, editing, and post-production. To ensure that our content stayed current and competitive within the beverage industry, I stayed informed of industry standards and best practices in social media marketing.