VINCUE PULSE
Product Release Campaign
Objective:
Create a marketing campaign for the product launch of VINCUE Pulse.
Solution:
As a member of the VINCUE team, I was involved in the launch of VINCUE Pulse, an update to the VINCUE software that enables car dealerships to access real-time sales and acquisition data on any device. To support the release, I spearheaded the development of a comprehensive marketing campaign that aimed to inform and educate our users about the new features and capabilities of the software update.
My specific contributions to the campaign included the creation of a landing page, a press release, print advertisements, social media posts, a promotional video, and product mockups. These materials were designed to effectively communicate the key benefits of VINCUE Pulse and drive user engagement with the software. Through my efforts, we were able to successfully promote the release and generate positive buzz for the product among our target audience.
