VINCUE

Graphic Design, Animation, Spatial Design, Web Design

Objective:

VINCUE is a retail automotive software that offers dealers cutting-edge, comprehensive inventory lifecycle management and market pricing solutions.This grants dealers access to real-time data and tools within a single system, allowing for more informed stocking decisions, increased turnover, and enhanced competitiveness in the marketplace.

As the lead graphic designer at VINCUE, I am responsible for overseeing the company's branding efforts and collaborating closely with the marketing team. My scope of work encompasses a wide array of channels, including:

  • Print

  • Web

  • Video

  • Animation

  • Social media

  • PowerPoint presentations

  • Spatial design

Additionally, I also work directly with clients to design their social media advertisements and websites.

 
 

Branded Marketing Materials

 
 
 
 

Animation

I was tasked with creating an explainer video for VINCUE's Vehicle Buying Center. Utilizing my skills in storyboarding and After Effects, I effectively conveyed the capabilities of the VBC software and its benefits for car dealers. I also narrated and recorded my own voice for the video, ensuring a professional and consistent tone throughout. The result was a clear and concise explanation of the software's features and how it revolutionizes the car dealership industry.

 
 
 
 
 

Cue The Next Leader Podcast

Cue The Next Leader, is a podcast by VINCUE featuring interviews with top leaders in the car dealership industry, I was responsible for creating the brand identity, including the podcast cover and social media designs that accurately represent the show's mission and appeal to its target audience.

 
 
 
 
 

VINCUE Pulse Campaign

I was involved in the launch of VINCUE Pulse, an update to the VINCUE software that enables car dealerships to access real-time sales and acquisition data on any device. I led the marketing campaign to educate users on the update's new features and capabilities. My contributions included a landing page, press release, print ads, social media posts, promotional video, and product mockups. You can find a more detailed view of this project here.

 
 
 
 
 

Social Media Ads for Dealership Clients

I was responsible for creating visually appealing and effective social media ads, banners, and websites for clients, representing their brand and promoting their products and services through design.